Automotive Commercial

Automotive Commercial

When it comes to automotive commercial video production, we’re committed to delivering the highest quality. Recently, we had the pleasure of working on a project in Yakima, Washington, for a client that’s no stranger to us – Prestige Motors. This marked our third commercial production for this esteemed dealership, under the guidance of our client liaison, MJ, and his exceptional team. They infused the project with their excitement, making our collaborative effort a smooth, enjoyable process.

One of the significant advantages of working with auto dealerships like Prestige Motors is the immediate access to an array of vehicles, enabling us to transform each one into an on-screen star. Our duo, Cyrus and Michael, masterfully maneuvered these vehicles, contributing to the overall success of our productions. And let’s not forget the unexpected cameo of a pigeon that added unexpected humor to our footage. This collective experience streamlined our video production process and resulted in an engaging automotive commercial.

Have you taken the time to browse our portfolio? We strive to infuse a national TV feel to all our projects. One such perfect example is the hyper-lapse video we produced for a previous client, which got the attention of the team at Prestige, triggering their desire to incorporate some of the elements from that spot into their automotive commercial. But, we felt this was a unique project, deserving a new and innovative approach. Relishing that freedom to be creative, we conceived the “Colors” concept. The talented Justin McAleece and Alan Agazarian worked hand-in-hand to capture the captivating scenes using our 5K Ultra HD Cinematic Camera, The Red Epic Dragon. Armed with that and our cinematic lens kit, we jetted to the location. We sourced the support gear such as car mounts from the local supplies, making our workflow much smoother. Once we wrapped up the filming, all raw footage was transported back to our post-production team, with the skilled Jason Wada taking helm of the editing suite. Jason’s proficiency showed in the quality of his color grading, with exquisite rotoscoping as an additional touch. The result? An automotive commercial video that is not just visually appealing but effectively engaging.

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Should you appreciate our work, don’t hesitate to connect with us. We’ll provide your video with an unmistakable national TV flair. Take a moment to peruse a commercial we previously produced for Prestige Motors: Automotive TV Commercial

Let’s delve deeper into why automotive commercial video production is of vital importance to both new and used car dealerships, as well as automobile manufacturers.

Firstly, we live in an era where visual content is king. When you, as a car dealership or manufacturer, want to showcase your collection or release a new model, the power of videography should not be underestimated. An enticing video can portray your vehicles in an attention-grabbing, dynamic, and compelling manner. This can draw potential customers in, while still giving a thorough impression of the features, functionalities, and aesthetics of the car.

But there’s even more to it.

Videos excel at connecting with the audience on an emotional level, forging a deeper bond. They narrate a story, often one of aspiration and achievement associated with owning a car. This connection rarely happens via traditional, static advertising methods. I will add a quote here from a famous marketer to reinforce the point.

Remember, “People don’t buy what you do; they buy why you do it”, as Simon Sinek pointed out.

Moreover, automotive commercial video production enables you to reach potentially millions of viewers across various platforms, from television to online platforms like YouTube and social media outlets. Notably, the growth of digital platforms has created opportunities for highly targeted and cost-effective promotions.

Consider this: videos are more likely to be shared than text, amplifying your message and organically growing your customer base. And if that’s not enough, video content also enhances your Search Engine Optimization (SEO) efforts, leading to improved online visibility and customer engagement.

So, whether you’re launching a brand-new cutting-edge model or promoting a reliable used car, automotive commercial video productions can give you the edge over competitors and indeed, drive your business forward.

In a nutshell, automotive commercial video production is an indispensable tool in the modern, digital-first marketplace. We’re here to help you harness the power of videography and tell your brand’s story. Why not give it a spin?

Understanding the importance of automotive commercial video production can seem a daunting task until you delve deeper into the part it plays in the success of both new and used car dealerships and manufacturers. Let’s start with an exploration of its roots, its journey along the timeline, and its significance now. The history of automotive commercials on TV begins in the mid-20th century, when televisions started to become a staple in American households. As TV became an important medium for communication, automotive commercials started to make their presence felt.

The first car commercial broadcasted on television was for Chevrolet. It aired during a break in a baseball game back in 1941.

Imagine stepping back to the golden era of the 40s. The world of broadcasting was expanding, and with it, so was the potential for advertising. Automotive commercials, already making an appearance, played a crucial role for everyone involved in the production and selling of both new and used cars. Why, you may ask? Let’s break it down.

Firstly, during these times, TV was gaining traction rapidly as a medium, making it a goldmine for advertisers to reach an audience of millions. For car producers and dealerships, automotive commercials served as one of the best methods for showing off their product and driving customer interest. By showcasing their automobiles in action, along with their benefits, features, and design elements, they were able to stir desire and motivate potential customers to make a purchase.

Moreover, these adverts enabled car makers to compete fiercely with each other. By strategically positioning their brand and product features, they were able to differentiate themselves from their competitors and establish themselves in the minds of potential consumers. In this way, automotive commercials became an essential tool to carve out a distinct identity and cultivate brand loyalty among viewers.

Finally, automotive commercials provided an opportunity for both makers and dealerships to keep customers informed about the latest products, upgrades, and technologies. These promotional videos ensured that consumers stayed abreast with the latest enhancements, ultimately leading to more informed and satisfied customers. The more informed a customer is, the more likely they are to trust and invest in a product, thereby boosting overall business profitability.

The importance of automotive commercials since the 40s cannot be understated. Serving as a key catalyst for brand progression and consumer engagement and education, these adverts played a vital role in the growth and development of the automotive industry.

As you navigate the world of automotive commerce today, you’ll notice a wave of innovation sweeping the traditional commercial scene. We are witnessing an era where technology has become a powerful player in shaping new automotive commercial trends. A leap from traditional commercials to more immersive, digital, and personalized content can now be seen in the market.

Firstly, Virtual and Augmented Reality (VR/AR) based commercials play a significant role in the current automotive industry. They offer a whole new level of interactive experience, bringing cars to life in ways previously unimagined. It’s like taking a virtual test drive, and it’s bound to boost customer engagement significantly.

In addition, localization of content, going beyond simple language translation, also plays a key role in new automotive commercial trends. It tailors the content specifically to each geographical locale’s preferences, leading to higher connection rates with varied audiences.

Lastly, the trend towards a more transparent and honest approach in advertising is creating a new norm. Customers appreciate authenticity and truth in advertising, which ultimately fosters trust and loyalty. This includes highlighting features accurately, but also acknowledging any potential drawbacks.

So, as you plot the course for your automotive business ventures, it’s important to keep these trends in mind. They could make the difference between your brand’s success and being left in the dust.

In the evolving landscape of automotive commercial video production, Blare Video stands out as your go-to partner. Leveraging years of industry experience, this company intimately understands the unique needs of both new and used car dealerships, as well as car makers. In an industry that’s constantly shifting gears, their expertise keeps them firmly ahead of the pack, making them the ideal partner in navigating the complex terrain of automotive video marketing.

The secret behind Blare’s success isn’t just their ability to produce stunning, high-quality videos. Rather, it’s their commitment to understanding the nuances of the automotive industry and tailoring their services accordingly. They recognize that a one-size-fits-all approach isn’t effective when it comes to automotive commercial video productions. Instead, they strategically mold their video production to align with the brand image, target audience, and specific goals of each client. New and used car dealerships as well as car makers that partner with Blare Video don’t just get a video, they get a tool that resonates with their customers and helps drive sales.

Blare Video isn’t all about business as usual either. They are quick to adapt to the latest video marketing trends, continuing to innovate their services to match changes in consumer behavior and the growing demand for online and mobile-friendly content. This innovative spirit combined with their ability to deliver consistent, high-quality services sets them apart in a crowded market. For an evolving automotive commercial video market, Blare Video is a surefire choice for those who aim to stay in the fast lane.

In today’s fast-paced and digital-centric landscape, video communication has emerged as an all-important tool, especially for businesses like automotive dealerships and manufacturers who constantly strive to connect with their potential buyers. Blare Video understands this seismic shift and tailors their services to align your dealership’s marketing strategies with an ever-evolving market. Stand out from the rest, engage your clients in a more compelling manner, and drive your car sales into high gear with their high-quality, innovative commercial video production services.

Don’t just take our word for it. It’s time for you to experience the magic that automotive commercial videos can bring to your business. Make the smart move contact Blare Video today. Let them help you accelerate your success, one well-crafted video at a time.