Our Process

Video Production Process

Producing a broadcast-quality video to market your brand can take a lot of time and effort, unless you have a solid workflow in place. At BLARE Video, we have organized and streamlined our video production methods to deliver the powerful results you are looking for with maximum efficiency. Our process is divided into three major steps—pre-production, production, and post-production.
Pre-production is the foundation of the entire project, and if it is not given the attention it deserves, you can expect a poor video.

The first step after you develop a basic concept is to write the script. Without a great script, it is very difficult to make a great video, so we strongly suggest you engage the services of a professional instead of trying to do it on your own.

The next step is storyboarding, where visual artists develop a rough outline of the entire script in picture form to determine things such as camera movement, basic actions by the actors, and important set elements.

Speaking of the set, the third step in pre-production is location scouting, especially important for exterior shots and to get that “Hollywood” feel. However, if budget is a concern, we also have green screen capabilities which allows us to place the action in settings from a bustling city to a Caribbean paradise for a lot less than flying out actors and crew.

Casting rounds out the last step in pre-production. Not even a great script can save bad acting, so Blare Video takes actor selection seriously to find the best talent within your project’s budget.

After pre-production, the project moves into the production phase, where sets are dressed and props made ready, lighting and camera equipment are set up, lines are rehearsed, and the director finally gets to yell “action!”

After the shoot, footage is taken to BLARE Video’s state-of-the art editing bay for some post-production magic. First, the raw footage is processed and a rough cut produced. Once approved, our technicians and artists fine-tune the edits, record a professional voice over, produce graphics and animations, and color-correct the video to make it pop. We then deliver your video in whichever format you prefer, whether it be DVD, Blu-Ray or even an Internet-streaming format.

As you can see, BLARE Video’s production workflow is designed for maximum speed and professional broadcast and cinema-quality results. We invite you to contact us today to discuss how we can take your project from concept to reality.
BLARE Video. Think national.

Steps to a Great Video – Pre-Production Questions:

What am I trying to accomplish with this video?

Videos are made for many different reasons and the approaches are just as varied. Having a very good idea of where you are headed and why you want to get there is the most important first step. Even Martin Scorcese uses this type of logic by breaking every movie down into a one word description. When there is a question about anything in the movie he just thinks about that one-word theme and that is the ultimate decision maker. Now most times you won’t need to be that specific but the clearer the intent is the better the video will be, that’s for sure.

Some main types of video projects are:

  • Commercial
  • Infomercial
  • Industrial/Corporate
  • Event
  • Wedding
  • Music Video
  • Documentary
  • and Narrative Film.

We can even now add to that “Viral” which is a very specific and misunderstood type of web video. Web videos often fall into one of the other genre categories.

The answer to what type of video you are trying to make will usually be quite clear but it is very important that the client understands and embraces this because that will make the final project that much more successful.

How long?

The answer to this will sometimes be dictated by its means of final distribution such as with a 30 second commercial but more importantly it should always be answered simply. The length of your video should be the precise amount of time that it takes to get across all vital information needed to accomplish the goal of the video and not a second longer. We all know the attention span of the average viewer has become severely limited and that if the video wanders it will only hurt its effectiveness. Make it short and to the point. Everyone will thank you for it.

What should my video look, sound and feel like?

Everyone wants their video to be really good but that can sometimes mean it looks, sounds or goes in a direction that it shouldn’t so that it will, “look cool”, “be funny” or “catch people’s attention.” Ultimately the final video must tell its intended story, in the shortest time possible and the technical details should always serve to facilitate those two things. A qualified video production company will have ideas how to accomplish a certain ‘look’ or editing technique but be wary of trying to do something because it seems like a neat idea when it doesn’t really help the video say precisely what it needs to. There are many different types of cameras, lenses, lights and support rigs. A video production specialist should always employ the right tool for the job and not be in a situation where upselling a certain piece of gear actually makes the video worse. This can happen sometimes when a bigger, heavier, and/or less versatile piece of equipment is used because it simply “looks professional.”

Who writes the script?

Event videos, live concerts, weddings and several other types of videos don’t need a script, but all the others do. Some people have a very good idea of what they want their video to be about and how to get that idea across to the viewer. This is a good place to start, but in almost every case a properly qualified pro will be able to tweak and improve a script to get a much better final product. A real pro lives and breathes his craft and will have ideas how to best utilize the gear, locations, talent and post production specialties that he or she has amassed to tell any given story in the best way possible. Very rarely will a client be able to have a perfectly crafted script without a company’s input. It will cost a little more to have the script go through a revision or two but it will almost always be worth it. If you have no idea how to write a script then leave it to the professionals. A clear and concise goal for the video is the best place to start from.

How long will it take to make?

A good schedule will provide a detailed roadmap to every person involved in the production all along the trip. A clear idea of how many days it will take to plan, shoot and edit is very important. When a company feels like they are given the right amount of time to do their best and a client feels like he or she is getting their money’s worth and not being taken advantage of this is the best situation. Set dates, days, hours and specific expectations for when and how work will be done and you’re on the way to a great video. If the company you’re working with can’t provide this perhaps it’s time to look elsewhere.

How much should it cost?

A great video production company will put together artistic prowess, technical know-how, a business savvy approach and a capable and dependable infrastructure. Gear can cost tens to hundreds of thousands of dollars and getting great at your craft takes a lot of time and hard work. In the end it’s best to ask yourself a simple question. Do I want to entrust the image of my business, the wedding of my daughter or my ‘new, hit-single” to someone who barely makes a decent living or to a professional who is at the top of his game and thriving?